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Centre for Impact Entrepreneurship - Market Research
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Market Research

Business owners are afforded the opportunity to determine the feasibility of their business before committing substantial resources to the venture by providing accurate, timely and relevant information which is the bedrock of all successful business venture. Information provided includes prospective and existing customers, the competition, and the industry in general which solves unforeseen marketing challenges - an integral part of the business planning process by the use of strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.